TnkAd SDK includes functions for application analytics and tracking called T-MAT(Tnk Mobile Application Tracking & Analytics) . You can apply T-MAT function by simply adding a few lines of code.
Main data that T-MAT provides are as follows. - Inbound channels
- Tracking information for each marketing channels.
- Providing all analytics data for each channels.
- New Registered Users (NRU)
- New registered users by hour/day/week/month.
- Inbound users with Google play rankings at one sight.
- Activie Users (UV)
- Unique active users by hour/day/week/month
- NRU/UV chart
- Retention
- Retention rate of day 1, day 2, day 3 and weeks.
- Compare retention rate of each marketing channels.
- Funnel Analysis
- Check at which stages users give up or stop using your app.
- Buying users
- Informative data related to buying users for each items.
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